When Fitflop entered the scene in 2007 it was generally accepted that a shoe could not look good and feel great, especially after hours of wearing. They set about changing this one step at a time. Thire mission is to empower you to live an active and fulfilled life. Supporting you from the ground up with the perfect combination of biomechanics, comfort and fashion.

Biomechanics

They study the movement of the body and engineer Fitflop shoes accordingly to promote optimal body alignment and complement your natural walking style.